Ethical Principles Research Human Subjects †Myassignmenthelp.Com

Question: Disucss About The Ethical Principles Research Human Subjects? Answer: Introducation The main reality of the case is that the delicate will be given to the most fit organization with the goal that greatest benefits can be riped out. The second significant key reality in this situation is the administrator. The administration is the CEO of the development organization and consequently has a state in the suggestions. The moral issues in the above case are: (Chron 2013): Dynamic Issues: The supervisor could be one-sided in choosing his organization for the delicate by exploiting his post as a CEO of the organization. Side Deals: The chief could offer delicate to some other organization consequently of the commission from that organization. The three moral rules that are in danger in this circumstance are: Reasonableness: In this circumstance decency of the administrator towards other offering organizations are in danger as he has his own accomplice organization on the offering list. Honesty: The honesty of the supervisor is additionally in danger. He may make proposals for the organization in which he has a huge portion of benefits. Equity: The moral guideline of equity is likewise in danger here for this situation. As the director on the off chance that suggests his own organization, at that point it would be foul play for the other competent organizations that may have accomplished better work in minimal effort. So another moral standard is undermined here(Childress 2005). Venturing out of dynamic would make the director weakling thus the administrator will not take this choice. Announcing interest and taking choice would be useful for administrator just as organization Not announcing the intrigue would not be acceptable as suggestions would not be legitimate all things considered. For this situation administrator will pronounce the intrigue and settle on proposals for appropriate dynamic. An entrepreneur is wanting to go worldwide for which he is expecting the assistance of an administration authority of that nation in which he is proposed to set up his further specialty unit for business reason. The administration official is a key individual that can help the entrepreneur in making his arrangement effective. The administration official is anticipating a financial installment in the trading of his assistance. This installment isn't certain that on the off chance that he is requesting a pay off or for legitimate installment. The one moral issue for this situation is the choice of whether to give the money related installment to the administration official or not. As he is requesting pay off, which is certainly not a correct activity. The two moral standards for this situation are as follows(Severson 2016): Regard for the individual: For this situation the administration official isn't regarding what the representative is planned to do, he is just loaning his assistance in return of fiscal installment from the agent which isn't right. Value: Here in this situation the administration official as opposed to expecting cash should help the representative in setting up the business and encourages him in securing his privileges however he is just helping him in desires for receiving a financial remuneration consequently. Two Courses of Action are: Make the installment: Making the installment would additionally expand his interest in future yet then again the fiscal installment would be gainful for me. Dont make the installment: If the installment isn't done he wont support me. Thus, subsequent to experiencing both the outcomes I would need to make him little fiscal installment consequently of his kindness of helping me. Primates 110 code of morals for proficient accounting(Zsolnai. 2017): Objectivity: The key code of morals has been penetrated in this circumstance, as the BABA ltd is gifting the examiner a lot of golf financial matters, believing that it may influences the evaluators report. Proficient Behavior: In this circumstance the crucial code of ethic of expert conduct has been penetrated, as I helped my companion in getting the advance pass by uncalled for implies. Trustworthiness: Integrity implies genuineness and honesty, the major rule of morals according to APES 110 has been penetrated. As taking a shot at neighborhood gathering advisory group, I am being unscrupulous and untruthful as I am preferring my companions proposition and disregarding the others. References Childress, J 2005, Belmont Revisited: Ethical Principles for Research with Human Subjects, Springer, Accounting. Chron 2013, saw 17 Feburary 2011, https://smallbusiness.chron.com/major-moral issues-specialists face-20900.html. Severson, R 2016, Ethical Principles for the Information Age, Springer, London, saw 10 june 2016, https://www.southuniversity.edu/whoweare/newsroom/blog/moral standards for-business-38725. Zsolnai. 2017, Ethical Principles and Economic Transformation - A Buddhist Approach, Cengage, London, saw 15 july 2017, https://www.cpaaustralia.com.au/proficient assets/bookkeeping proficient and-moral norms/primates 110-code-of-morals for-proficient bookkeepers.

Me Poetry Analysis free essay sample

The persona in this sonnet is an African American individual. This is outlined in the initial two refrains of the sonnet where the speaker says that the person in question, being a similitude for the African American race, is the Negro Problem. The peruser realizes that he is alluding to himself since he talks in first individual. Supper Guest: Me by Langston Hughes has a wide range of tones. One of the tones of the persona is outrage. This is appeared in the initial two stanzas of the sonnet, â€Å"I realize I am the Negro Problem,† and in the last two refrains, â€Å"Solutions to the Problem, obviously, pause. † The speaker recognizes the way that himself alongside the African American race are the Negro Problem that is available among the discussion of the white individuals during supper. The displeasure gets from the way that the speaker has become the Negro Problem in light of his prosperity being an African American and the accomplishment of his African American siblings and sisters. We will compose a custom article test on Me Poetry Analysis or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In the last stanzas the speaker shows the tension towards the answer for this issue and realizes just that in time, the difficult will ideally be unraveled. Another tone of the persona is not kidding. The general topic, being the requesting of opportunity, emits a genuine tone in light of the fact that the subject of prejudice and isolation in itself is a genuine points and was a difficult that must be looked by the African Americans during the 1960’s when the sonnet was composed. This topic has been and at present is being paid attention to. The persona likewise depicts a cryptic tone. This is found in sections four through nine of the sonnet, â€Å"Answering the standard inquiries that ring a bell which looks for coyly to test in considerate manner the why and fortitude of murkiness U. S. A. † In this statement the peruser sees that in a mysterious way, the white individuals are attempting to sound well mannered and kind while scrutinizing the dark race and their prosperity when in actuality they are doing it because of pomposity and unacceptance. Murkiness U. S. A represents the corruptness of the white people’s considerations and discussion. Single rhyme and end rhyme: â€Å"Being wined and dined†¦ that comes to white mind† â€Å"To test in amiable way†¦ of haziness U. S. A† â€Å"In current law based night†¦ ‘I’m so embarrassed about being white. ’† â€Å"The wine divine†¦ At the damask table, mine† â€Å"Park Avenue at eight†¦ obviously, pause. † Internal Rhyme: â€Å"Being wined and dined† â€Å"The wine divine† Alliteration: â€Å"The why and wherewithal† Assonance: â€Å"To test in amiable way† â€Å"Wondering how things got his way† â€Å"At the damask table, mine† â€Å"Park road at eight† â€Å"Solutions to the problem† End rhyme in the initial three refrains causes to notice the more profound significance on the sonnet. The speaker can be representation for the African American populace that remaining parts the Negro Problem in America. For a littler scope, the Negro Problem is the subject of discussion at the table loaded with white individuals. The utilization of end rhyme in this sonnet likewise catches the reader’s consideration as it is engaging the ear hence making the peruser need to peruse on. Throughout the sonnet, the utilization of rhyming is utilized distinctly in specific spots and not toward the finish of each stanza. The absence of rhyming underlines the earnestness of the sonnet. A lot of rhyming plans depict an all the more light and upbeat tone, while a restricted sum depicts a genuine tone, which is appropriate for this sort of sonnet.

Children Should Start School Younger Than They Do Now Essay Example

Kids Should Start School Younger Than They Do Now Essay Example Kids Should Start School Younger Than They Do Now Paper Kids Should Start School Younger Than They Do Now Paper Kids Should Start School Younger Than They Do Now There is no uncertainty that guardians need the best for their kids. Some of them accept that youngsters should remain at home or go to kindergartens until they are seven years of age. Others feel that it is significant for children to go to class as quickly as time permits. As indicated by the insights, our cerebrum gets harmed as we develop old. As a youngster we have an ability to retain anything rapidly. Thus, it is extremely imperative to send kids to class early and let them think carefully for all it is worth. In addition, going to class early methods completing it at an early age. Is it a preferred position, be that as it may? Most definitely, I figure, we ought to follow the case of the USA. American youngsters finish their school at the age of 18-19. Accordingly, they are as of now develop enough to decide, to pick their future occupation. Concerning the Russian kids, they are just 16-17 years of age when they end up at a junction. They haven’t saw at this point what they need to be, so they do what they’re told by their folks. Accordingly, they understand later that they entered not the college they needed, and contemplated â€Å"not their scene†. Notwithstanding that, by sending your kid to class prior you â€Å"steal† a year (or a greater amount of) his/her adolescence, genuine and indiscreet youth. It might badly affect kids later on and present to them a mental injury. In this way, in the event that you ask me, I could never send my youngster to class sooner than at 7 years of age. On the off chance that you need my genuine assessment, 5-and 6-year-old children should play with dolls and toy vehicles as opposed to sitting at the work areas at school.

Have You Finished Your College Application Essay (Part One)

Does your college application essay have a main point that answers the essay prompt? One of the toughest parts of applying to college is actually hitting that â€Å"Submit† button at the end of the application and sending it off to admissions readers. Even if you want to be done, application nerves can make it difficult to commit to being done. In this two-part post, I’ll give you a list of things to look for in your college application essay so that you can feel confident that you have put your best work in, and that it’s ready to send out to colleges. For this first part, we’ll focus on big-picture revisions. Does your college application essay have a main point that answers the essay prompt? Reread your first paragraph or two—can you highlight a sentence that expresses the main point of your essay? This is similar to the thesis statement you’d write in a paper for English class, except that instead of making an argument, your main point sentence should set forth the central idea or story of your college application essay. If you don’t have one in your essay’s introduction, you should add it. Once you’ve found a sentence in the introduction that expresses the main point, reread your essay’s conclusion. Does it make the same point? Your conclusion should not only repeat your introduction, but it should still address the same topic. It’s not uncommon for essay topics to shift as you write and revise, so double-check that claim you ended up with by the conclusion matches the main point you laid out in your introduction. (This is why people often wait to write their introduction until they’re almost done with an essay, rather than starting with it. Ideas change!) After you’ve double-checked that your entire essay is focused on one main point, reread the college applicationessay prompt. Does your main point respond logically and specifically to that prompt? If not, you may need to continue revising. If this is your Common App essay, check if it would better fit any of the other prompts instead—sometimes an essay about an identity turns into an essay about an accomplishment, or an essay about overcoming an obstacle. Does your college application essay flow in a logical order? Order and flow in an essay are best achieved through topic sentences and transitions. First, check the beginning sentence of each of your body paragraphs. Does it clearly explain what the paragraph is about and how it relates to your essay’s main point? If so, great! If not, you need to revise to give it a real topic sentence. Be vigilant for topic sentences that are mostly about dates or ages—as in, â€Å"In ninth grade, I joined the soccer team,† or â€Å"Three days later, I scored my first goal.† These time markers don’t really tell us the content of the paragraph, and they should be revised to provide more substantial information. Next, read the last sentence of one paragraph followed by the first sentence of the next paragraph. Do these sentences make sense next to each other? Can you easily identify the connection between them? If not, write a stronger transition. Rather than using transition short-cuts like â€Å"Next,† or â€Å"Finally,† try to help your reader connect the content of one paragraph to the next. One trick for making a content-based transition is to repeat information (or even specific words) from the end of the first paragraph at the beginning of the second paragraph. For example: †¦ Weaving potholders has become an important way for me to relax and relieve my anxiety. Because weaving potholders has helped me relieve my own anxiety, I decided to found a Craft Club at my high school to share my interest with other students who also need a break from the stresses of senior year. †¦ Repeating the words â€Å"weaving potholders† and â€Å"relieve†¦anxiety† in both the last sentence of one paragraph and the first sentence of the next paragraph helps your readers to transition smoothly to the topic of the second paragraph. (This is a trick that lots of professional writers use—try looking for it the next time you’re reading a published essay or article!) Does your college application essay sound specific to your voice? Voice is something many admissions readers (and high school English teachers) ask for, but it can be hard to pinpoint when you’re writing—how do you know if your own writing sounds like you? One strategy I learned at an admissions info session was to imagine dropping your essay, without your name on it, in the middle of your high school cafeteria. If one of your classmates found the essay and read it, would they recognize that you wrote it? If you want to strengthen your own voice in your essay, focus on adding specific details. For example, if you are writing about your experience learning to play the saxophone, think about what makes your particular story different from another student’s story about learning to play an instrument. What specifically motivated you to learn the saxophone? Was it hearing a particular musician as a child? Or was it your goal of joining the marching band in high school? Or did you secretly hate the saxophone when you started, but learn to love it after you realized you could play your grandparents’ favorite big band songs for them when they visit you? Use these details to turn generic or common statements into specific ones: Generic: Although I didn’t like the saxophone at first, I worked hard and eventually learned to enjoy playing it. Specific: Although I only started learning the saxophone because I could rent the instrument from my band teacher, learning to play songs like â€Å"Take the A Train† has been a surprising way to connect with my grandparents. Working through these questions may mean you need to do some substantial revisions, and that’s okay! They are asking you to think about your essay on a big-picture, or global, level. Most strong essays are produced through many rounds of revision—it takes time and effort to turn an initial thought into a compelling piece of writing. Once you can answer the three questions above with a â€Å"yes,† you’re ready to move on to more local revisions, which I’ll cover in part two! Are you interested in getting support from one of our coaches on your college application essay? ; Are you craving more on the subject? Feel free to browse some of our previous blog posts on the process of applying to college: Essential Components to the Personal Statement: How to Tell Your Story College Admissions: How to Select and Contact your Recommenders Where Else Could you Go to College? Your Top Four Choices Beyond the Ivies

Women s Rights During The Seneca Falls - 1470 Words

My dearest James, Being at the convention in Seneca Falls, New York has caused me to look back on our time in England. I had such a wonderful time on my first trip abroad to England with you. The mistreatment the other women and I faced not being allowed to fully participate showed me the important issues of women’s rights. Despite the hardships we faced at the General Anti-slavery Convention meeting Elizabeth Stanton was wonderful. I believe working with her will help my cause and determination to have equality for all women. Her work at this convention is truly inspirational. Her initiating and desire for women suffrage is powerful and shows her great leadership. She also started with abolitionist ideas like myself with her wonderful†¦show more content†¦I believe our next cause and support should go towards voting right for women. After our first women lead Convention at Seneca Falls sparking a new light to move our focus to more issues. I hope people will see this document in a pos itive and empowering light. I hope this first convention will inspire other all around to seek out the unjust ways currently. I hope one day our wonderful children will support and follow in my footsteps of supporting the rights of women. There is no matter of misconception regarding the document s demands put further by our needs. Although I fear people will not take the document seriously, and will look badly towards the movement. I think my next venture will be starting to write a book to show the need for equal rights of women. I can not wait to see you and our children I miss you all so much during my travels and I will see you soon, give the children my love. All my love, Lucretia Samantha Brown Professor Bentz US History until 1865 14 April 2015 Lucretia Coffin Mott Lucretia Coffin was born from Quaker descent in the island town of Nantucket, Massachusetts on January 3rd, 1793. Lucretia is accredited for being one of the founders of the women’s rights movement, Hare Llyod concludes, â€Å"Lucretia Mott was the real founder and the soul of the woman’s rights

What Makes Me Love - 888 Words

When looking at what love means everybody has a different interpretation of what it is and what it means to them. During our lifetime, we will experience several different types of loves that range from love for our family, friends and lovers. We will show our love for those we care about in many different ways. For me love isn’t just a four letter word it’s about how one shows their love for those they care about. I am not a person that will say I love you one hundred times a day instead, I would rather show you with my actions. If you’re sick, I will visit and bring you some soup to soothe your aches. If you’re lonely I will keep you company if I can, and if you need my shoulder to cry on it will always be there for you. We all express our love differently towards all people and I believe that love is a learned behavior that starts early in life. Growing up I always noticed that my parent’s relationship was very different than those of my peer’s parents. My parents were loving towards each other and very respectful. I could honestly say they have been married for almost 40 years. To this day I have never seen them argue. They have attributed this to the fact that they were longtime friends before they married. There has always been a mutual respect that was already set in place. Instead of fighting when conflict arises they talk it out just like they did when they were just friends. I have known my husband for many years before we ever considered any type of romanticShow MoreRelatedWilliam Shakespeare s Twelfth Night947 Words   |  4 PagesLove affection Recently, I’ve been reading an intriguing play, Twelfth Night, which was written by William Shakespeare. What interests me in this play most is the fact that there are a lot of love interests. Duke Orsino is greatly attracted to a gentlewoman called Olivia. 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Sustainable Marketing and Management

Question: Write an essay on "Sustainable Marketing and Management". Answer: Introduction Founded in the year 1915, Haighs chocolates are the oldest makers of chocolates in Australia owned by the Haigh family. The fourth generation of the Haigh legacy Simon and Alister, have been the joint managing directors since the year 1990 with John Haigh as the Chairman of the board of directors, manage the Company today. Haighs Chocolates is famous for their passion for the art of making chocolate. The companys vision is to ensure a splendid chocolate experience every time a customer consumes one. The company understands the importance of being caring and compassionate towards its employees, the suppliers, customers, shareholders and everybody in the community whose trust and faith in the company has made Haighs chocolate what it is today. The company strives to work in a positive and friendly working environment to achieve the best for the business and the community. Haighs chocolates have always paid a high regard to respecting everybody associated to the company. There is a reason why the company is a legacy today. The people at the top positions have demonstrated the art of leadership by example, holding themselves responsible for each of their actions and working their best to maintain sustainable practices relating to the environment. Background Headquartered in Adelaide, Australia, Haighs Chocolates is a confectionery company selling premium quality chocolates to its customers in Victoria, New South Wales and South Australia. The company has 14 stores across Australia with six stores in Adelaide, six in Melbourne and the rest two in Sydney(Devin 2016). The most recent one was opened in the Queen Victoria Building. Although the company has its stores only in Australia, it has strong international recognition. It recently received two stars out of three for the Haighs premium milk chocolate by the judges of the World Chocolate awards. This is a huge achievement for the company since only fifty-eight brands received these ratings worldwide and Haighs chocolates was the only one in Australia(Haighschocoloates.com.au 2016). Haighs chocolates are mainly a family business, which has been into existence since the year 1915.Haighs comes under the category of Australias great medium sized business owned by the family, which has a turn over of about forty million dollars, earned from making chocolates from the scratch in their factory based in Adelaide(Devin 2016). The chocolates, as mentioned before are sold through the stores in Melbourne, Sydney and Adelaide which are owned by the family. The company understands its responsibility towards in making positive contribution towards the community and indulging in actions and practices which are environmentally sustainable in nature. Haighs chocolates are certified by the UTZ which means that a certain amount is paid on the market price to the farmers of the country which enables them to learn better and environmental friendly farming methods(Mountgambier.sa.gov.au 2016). Haighs chocolates are a part of the international partnership with the non-government and government organizations to enhance the life of the African cocoa farmers. The company is also a member of the World Cocoa Foundation which aims at improving the cocoa farming communities worldwide. Greenpeace has given the company a green tick because they source their ingredients from origins which are not genetically modified. Its cardboard boxes and all the packaging materials are all 100 percent recyclable. Haighs chocolates offer a category of chocolates which include loose chocolates as well as boxed chocolates. The company also manufactures a premium range of chocolates called the Centenary collection. Chocolate bars are also made with perfection along with an array of chocolate novelties. These include well crafted chocolates in the shape of animals and teddies which are a huge favorite among its customers. The company also provides factory and store tours for the locals as well as the tourists so that they can experience a day in the life of the chocolate makers of Haighs premium chocolates(Mountgambier.sa.gov.au 2016). Australia doesnt have a strong cocoa industry hence it is supplied from regions like Africa and South America. The other required raw materials like milk, sugar and nuts are supplied by the local Australian producers. The customers of Haighs chocolates are spread all around Australia regarding the brand as a premium one. The company enjoys more loyalty from the older age group from the customers compared to the younger age bars(Statedevelopment.sa.gov.au 2016). Marketing Mix: Haighs Chocolates is the Australian confectionary business that sells high quality of chocolates to the people of South Australia, New South Wales, and Victoria. Chocolate helps the people to get relief from depression and thus help in making people happy. The marketing mix implies towards the high pricing strategy which also led the company to provide high quality towards the customers (Huang and Sarigll 2012). The pricing strategy effectively depends on the need of the customers towards the product and also the involvement of the customers towards purchasing behavior of the customers as well. The pricing strategy also depends on the economy of the country which influences the effective strategy within the organization as a whole. The pricing strategy that is effectively implemented within Haighs Chocolate includes three factors that help the business to attract more loyal customers towards the organizational products: Product Branding Strategy - The product brand strategy helps Haighs Chocolate to improve the quality of the product which helps to gain more satisfied customers and also help the company to gain the competitive advantage as well. The branding strategy also helps the business to gain positive reputation and increase the profitability rate in the market (Czinkota and Ronkainen 2012). Promotion The promotion of the product also helps in influencing the pricing strategy within the business. The promotional activities thus help the business to advertise the quality which further helps in satisfying the need of the customers more towards Haighs Chocolate as well. Product Line The product line of the food product also help Haigh's Chocolate to increase the sales rate (Wilson and Gilligan 2012). The product that ensures the well-being of the customers helps to gain loyal customers. This helps the corporate to influence the pricing strategy as well. Product and Target Market Strategies The product always aims towards the targeted customers who help the business to gain competitive advantage. The target customers help the business to increase the profit rate and also help in implementing effective pricing strategy within the workplace. Promotion Strategy: The effective promotional strategy by Haigh's Chocolate helps to attract more loyal customers within the workplace. The promotional strategy helps the business to promote the product and helps in gaining customer satisfaction as well. Segmentation The segmentation of the product help Haighs chocolate to divide the various products by the market need which helps the business as a whole to satisfy the need of the customers (Ferrell and Hartline 2012). The segmentation of the product also helps the corporate to attract more loyal customers through the quality of products. Targeting The business increases the sales rate through targeting the acute customers who help the business to increase the profit margin. The effective promotional strategy of Haigh's chocolate helps the business to attract more customers through advertisement and thus helps to get exposure in the market. Positioning The positioning of the products refers to the branding of the products towards the target customers. The positioning also helps Haigh's chocolate to increase the brand value which further help the business to get the positive response and help in gaining increased profitability in the market as well (Fifield 2012). The positioning also helps the business to create a corporate identity which helps to have the positive impact towards the customers and thus help in promotion as well. Advertisement The advertisement of the product also help Haighs chocolate to gain more customers and thus help in getting more exposure towards the market. The advertisement thus helps the business to analyze the need of the customers and thus implements the strategy accordingly. Thus, it helps to attract more customers and helps in profitability of the business in the market. Distribution Strategy: The Distribution Strategy helps Haighs Chocolate to provide the products around the country and thus attract customers in accordance to their need (Gilligan and Hird 2012). The distribution strategy thus includes the various ways towards the supply of goods or services towards the customers. The strategy thus includes: Business to business (B2B) distribution The B2B distribution helps Haighs chocolate to connect with the different suppliers and distributers which help the company towards development as well. Business to Customer (B2C) distribution The B2C distribution helps the business to develop a relation with the customers and thus manufactures the product according to the need of customers (Fifield 2012). This helps the business to gain more loyal customers and thus help in profitability of the business as a whole. The distribution channel thus helps the business directly as well as indirectly which helps the business to gain increased loyal employees as well. Thus, it also helps the company to increase the profit sales and helps in competitive scenario a well. Thus, it also helps the business to get positive impact towards the customers and help in retaining productivity as well. Competitor analysis SWOT Analysis Strength Haighs chocolate has a robust branding legacy and has been operating since 1915. The quality of the product is high, and the brand equity is also strong The product has a consistent presence in the many parts of Australia- Victoria, new South Wales and South Australia. The company offers a wide range of chocolates. They are reputed Chocolate manufacturers in Australia, and their packages add to their brand recognition and acceptance among the customers. The variety of chocolates provided by the company is dark chocolate, milk chocolate, liquor chocolate, etc. The pinnacle of success was the alternative provided by the company for Easter Bunny was Easter Bilby. To publicize the company, a tour is conducted year for the public of the factory to show them the making of the chocolate (Hollensen 2015). Weakness The company faces the issue of low market share due to the inability to expand the business. The company's failed to acquire the certification from the Fair Trade Foundation. The company has a weak brand portfolio. The future debts are disturbing issue faced by the company(Ayub 2013) Threat The increase in health consciousness might restrict the sales of the company. Another threat might be the maintenance of the good quality as inadequate storage condition, and discoloring of the chocolate would hamper the brand image. Strong competition by the other strong brands poses a threat to the company as the profitability of the company to restrict too. The change in tax regulations is critical to the growth of the company. The cash flow of the company is low. The cost of the raw materials is rising in the rising inflation. The labor cost in Australia was high and now rising exponentially. The increase in interest rates of the banks and the debts of the company are limiting the growth of the company. Opportunity Online sales and home delivery are new trends that would expand their periphery in the virtual world. Incorporation of the dissemination of gift vouchers to the corporate and reward programs are avenues in which the company should invest more. The expansion of the company in other regions of Australia and gradually escalate to the global platform. The company should bring in some new and varied types of new products and flavors in their chocolates. The demand for the chocolate products is rising and in particular, the brand acceptability is growing sturdily. Positioning The company is a family owned business that focuses on the quality of the product rather the expansion of the company. The pricing placed for the chocolate products are very high; almost equivalent to the pricing range of the global premium chocolate brands like Belgium chocolates (Birchall 2013). The company has positioned themselves as a premium brand that produces handmade fine quality chocolate that would change the experience of the customers about chocolate. Nestle falls into the low price and low quality products. Mayfield falls into the same category as Nestle. However, it falls into the lower range of the category. Cadbury produces varied kind of products from very high range of price and quality to very low range of price and quality. Thus, on an average, the company fall into the lower range of the high price and high quality product category. Haighs chocolate falls into the high quality and high price category (Figure 2). Thus, the positioning map of the four companies cl early defines the marketing segment they are targeting, and the comprehension of the positioning of the companies within the market is made definite by the positioning chart (Cheung and Jansen 2014). Competitors Haighs chocolate faces major competition from Cadbury, Nestle and Mayfield Chocolates in Australia. Cadbury and Nestle are global brands that have major shares in the Australian market. Mayfield Chocolates are comparatively new brand. However, the expansion model adopted by the company might pose serious problems for Haighs chocolate. Cadbury is the strongest competitor for the Haighs chocolate as Cadbury is a global brand and has the capability to offer a varied range of products and with a wide range pricing. Whereas, Haighs chocolate offers high quality products with high pricing. This factor is instrumental in restricting the market segment that Haighs chocolate is targeting. Consequently, this clearly explains the restricted growth of the company in comparison to the other companies (Wilson and Gilligan 2012). Recommendations Haighs Chocolates is a company which is perceived by the customers as one which makes premium chocolates and are the masters of the art of chocolate making. The company, however, seems hesitant to expand its business beyond the boundaries of Australia due to low market share. It enjoys more loyalty from its older customers compared to the young ones who often chose its competitors over the company. Therefore, Haighs chocolates must indulge in intelligent and effective marketing strategies to make a strong customer base. The company also has a weak brand portfolio. Hence, the company owners must give a try to introduce more types of products other than chocolates. The company must also make adequate strategies to make its business a global one, for a lot of opportunities wait for Haighs chocolates if they cross the boundaries of its origin country. Conclusions: Haighs is well known for its chocolate manufacturing across the country and thus gain satisfied customers around the country. The business thus effectively implements strategies that help the business to attract more customers and thus help in gaining competitive advantage as well. The business thus implements effective pricing and promotional strategies which further help the company to increase the profit sales of the company as well. The business also incorporates the distribution strategy which helps to satisfy the need of the customers and thus help in increasing the quality of products as well. The company faces various challenges in the expansion as Australian companies face high labor cost which also affects the economic structure of the company. The company also faces the threat from competitors regarding low cost flow and thus stands as a constraint on the expansion of the market as well. The effective strategies and positioning of the company help Haigh's Chocolate to gain sustainability and also helps in retaining loyal customers towards the business. References Australian food history timeline. (1910). Australian food history timeline-Haigh's Chocolates founded. Ayub, A., Razzaq, A., Aslam, M.S. and Iftekhar, H., 2013. 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